We all have a universal need to drink water for our health and survival, yet most people don’t carry water around all day. The broad distribution of Mt Franklin and Cool Ridge satisfied our need for conveniently packaged water. However, the guilt associated with buying single-use plastic is now a pain point. This prompted us to launch Calm & Stormy, solving this tension by selling mineral water in sustainable, recycled aluminium cans.

We all have a universal need to drink water for our health and survival, yet most people don’t carry water around all day. The broad distribution of Mt Franklin and Cool Ridge satisfied our need for conveniently packaged water. However, the guilt associated with buying single-use plastic is now a pain point. This prompted us to launch Calm & Stormy, solving this tension by selling mineral water in sustainable, recycled aluminium cans.

We all have a universal need to drink water for our health and survival, yet most people don’t carry water around all day. The broad distribution of Mt Franklin and Cool Ridge satisfied our need for conveniently packaged water. However, the guilt associated with buying single-use plastic is now a pain point. This prompted us to launch Calm & Stormy, solving this tension by selling mineral water in sustainable, recycled aluminium cans.

We all have a universal need to drink water for our health and survival, yet most people don’t carry water around all day. The broad distribution of Mt Franklin and Cool Ridge satisfied our need for conveniently packaged water. However, the guilt associated with buying single-use plastic is now a pain point. This prompted us to launch Calm & Stormy, solving this tension by selling mineral water in sustainable, recycled aluminium cans.
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Troy Mckenna

Business consultant and author

Troy Mckenna worked for number of Australia's leading industry organisations and has vast experience in media, communications and external relations. With a strong interest in politics and policy. Troy aims to advocate for ideas that will grow economic opportunities in Australia.

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