Improvement Business
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International Business
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By
James Freeman
Business consultant and author
We all have a universal need to drink water for our health and survival, yet most people don’t carry water around all day. The broad distribution of Mt Franklin and Cool Ridge satisfied our need for conveniently packaged water. However, the guilt associated with buying single-use plastic is now a pain point. This prompted us to launch Calm & Stormy, solving this tension by selling mineral water in sustainable, recycled aluminium cans.
We all have a universal need to drink water for our health and survival, yet most people don’t carry water around all day. The broad distribution of Mt Franklin and Cool Ridge satisfied our need for conveniently packaged water. However, the guilt associated with buying single-use plastic is now a pain point. This prompted us to launch Calm & Stormy, solving this tension by selling mineral water in sustainable, recycled aluminium cans.
We all have a universal need to drink water for our health and survival, yet most people don’t carry water around all day. The broad distribution of Mt Franklin and Cool Ridge satisfied our need for conveniently packaged water. However, the guilt associated with buying single-use plastic is now a pain point. This prompted us to launch Calm & Stormy, solving this tension by selling mineral water in sustainable, recycled aluminium cans.
We all have a universal need to drink water for our health and survival, yet most people don’t carry water around all day. The broad distribution of Mt Franklin and Cool Ridge satisfied our need for conveniently packaged water. However, the guilt associated with buying single-use plastic is now a pain point. This prompted us to launch Calm & Stormy, solving this tension by selling mineral water in sustainable, recycled aluminium cans.